The best tourism service providers in Ajara were revealed at the Magnolia 2019 awards ceremony in Batumi.

Batumi Boulevard won the title of the region's "Most Visited Tourist Attraction" in the nomination for the event. In addition, it was rewarded the Certificate of Appreciation for its contribution to the development of exceptional social responsibility and inclusive tourism in Adjara. At the Magnolia 2019 awards ceremony the winners were announced in 13 different categories. The "Magnolia" rewarding event is organized in Ajara every year by the Department of Tourism and Resorts of Ajara. Its purpose is to encourage the tourism sector and improve services in the region.